StreetArt Beitrag, Deutsche Welle

Mittlerweile schon ein wenig älter... aber für den ein oder anderen sicherlich interessant: Beitrag "Advertisers and street artists swap tactics in Berlin" der Deutschen Welle über StreetArt und Werbung in Berlin. "Advertisers and street artists swap tactics in Berlin: In a fight for attention, ads and street art are doing a switcheroo. Street art is imitating sleek corporate campaigns, while ads are now using graffiti-style maneuvers to promote products - sometimes illegally. Something is not right with this iPad poster in a Berlin subway. Above the words "Easter Celebration," a topless blonde dons a risque bunny suit, legs spread wide. Above the label "Garden Party," there's a photo of two beetles mating on a leaf, then a couple doing the same on a bluff above the words "Hiking Trip." Each innocuous phrase is meant to be the title of a photo album label on the iPad ad at the Rosenthaler Platz metro station, but has been made ridiculously bawdy by a street artist's changes. This mixing of territories and styles between two parties who usually find themselves at odds - ad-posting agencies and street artists - is making for a kind of war in the heart of the German capital. Our modern eye is so accustomed to ads - whether in the form of browser pop-ups or spam emails - that we hardly notice them anymore. But it's the classic print ad - those hanging on billboards or plastered over the windows of empty shops - which has become the battlefield in the fight for attention in the public sphere. This phenomenon is not unique to the German capital - it reaches from advertising mecca New York City to the booming market of Brazil - but is intensified by Berlin's never-ending construction sites and myriad empty storefronts. Something is not right with this iPad poster in a Berlin subway. Above the words "Easter Celebration," a topless blonde dons a risque bunny suit, legs spread wide. Above the label "Garden Party," there's a photo of two beetles mating on a leaf, then a couple doing the same on a bluff above the words "Hiking Trip." Each innocuous phrase is meant to be the title of a photo album label on the iPad ad at the Rosenthaler Platz metro station, but has been made ridiculously bawdy by a street artist's changes. This mixing of territories and styles between two parties who usually find themselves at odds - ad-posting agencies and street artists - is making for a kind of war in the heart of the German capital. Our modern eye is so accustomed to ads - whether in the form of browser pop-ups or spam emails - that we hardly notice them anymore. But it's the classic print ad - those hanging on billboards or plastered over the windows of empty shops - which has become the battlefield in the fight for attention in the public sphere. This phenomenon is not unique to the German capital - it reaches from advertising mecca New York City to the booming market of Brazil - but is intensified by Berlin's never-ending construction sites and myriad empty storefronts. [...]" Weiterlesen... ----- via: just Bild: flickr / fiordiblog