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Street Art | Graffiti | Urban Culture

DIY-Reclaim-Kit “GEWITZTA” / Wien

Die Wiener Gruppe Phorm hat vor kurzem zu einer Ausstellung ein schönes “DIY Reclaim Your City Kit” herausgebracht. Neben einem Kleister-Kit zum Plakatieren gibt es auch einen Schlüssel für die City Light Poster-Kästen, wie es sie überall an Bushaltestellen und öffentlichen Plätzen gibt. Das ganze Projekt trägt den Namen “GEWITZTA“, in Anlehnung an den Namen GEWISTA, dem städtischen Werbeunternehmen Wiens.

The name GEWITZTA is a wordplay. The company that owns nearly all the advertisment areas in Vienna is called GEWISTA and the modification to GEWITZTA means “shrewd”. So that is of course an artistic attack against the monopoly of a huge advertisment area providing company. In Austria free placarding is anchored in the right of freedom of expression but the company which is providing the areas for advertisment wanted to make a monopoly on this and remove every poster (placarded by e.g. small cultural institutions) to achieve that those institutions had to pay high prices for placarding in the city. This affected political movements as well. For there are nearly no free areas provided by the city and the company for placarding.

Ähnlich: “How to hack a City Light Poster“.

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via: rebel:art
Bilder: Phorm

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